I developed a fictional chocolate bar brand as a self-initiated project to experiment with branding, packaging, and guerrilla marketing strategies. The concept was aimed at creating a bold, tongue-in-cheek identity that resonated with younger audiences. I designed packaging and campaign visuals that placed the product at the centre of the consumer journey—from its shelf presence through to the checkout experience. Guerrilla marketing ideas, such as disruptive in-store visuals and attention-grabbing point-of-sale concepts, were designed to stay with the customer and reinforce the brand’s playful attitude. This project was an opportunity to push creative boundaries and explore how storytelling and design can shape brand personality.